After the graphics created, I start to make the pack.
In order to achieve an impression of simple and pure, I give up gorgeous and tedious traditional decoration, and emphasize demonstration of paper’s value in a package design. As high in fat and sugar (up to 1,000 calories per piece) as they are rich in flavor, mooncakes are usually eaten in small wedges, accompanied by tea. That is also why it nearly always comes in boxes of only four or six, as common gift between family and friends.
So I made my package in two versions: one is for families who buy it and eat at home, so they do not need the individual box for each mooncake, instead they need a big box for the combination of four or six mooncakes; the other version is for people who buy it as a gift, there are small individual boxes for each mooncake, and a big box for six small individual boxes, loaded into a paper bag.
Even they are two versions, the only difference is the combination box and the individual small box, while visual languages are the same.
The overall tone of packaging is beige (not extreme white) with light green of low saturation, no other colors can be found in addition to its box and bag. Compared with the enthusiastic red (or gold) and complex traditional pattern that usually appeared on mooncake package, I only put the name and the figure on the body of the box, and put the functional information such as nutrition graph and ISO symbol on two sides. I want to create interaction with environment and unassertive aesthetic perception to make people feel relax and comfortable. With the light color system, I hope my package makes people mild and quiet and hold aloof from the world.
Imaging this: night falls, the land is bathed in silver moonlight. Families set up tables in their courtyards or sit together on their balconies, chatting and sharing the mooncakes.
They do not need complicated package with several layers and magnificent decorations at all. Together, they enjoy the peaceful enchanting spell of night. I want to make my design to be simple and pure, whose appearance did not immediately command attention but instead became more appealing through use and an enduring aesthetic.